Shelley Covel Rowland Biography , Career, Age, Parents, Siblings, Career, Net Worth, Husband, Children And More

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Shelley Covel Rowland

Shelley Covel Rowland

Meet Shelley Covel Rowland, a versatile individual born on October 21, 1980, whose talents extend far beyond the realms of a typical singer, designer, or creative director. What sets Shelley apart is her extraordinary life story. She happens to be the adopted daughter of the renowned country music artist Toby Keith and his wife, Tricia Lucus.

Imagine joining a family filled with love and music at the tender age of four—this marked the beginning of Shelley’s incredible journey. Growing up alongside her siblings Stelen and Krystal, who were also involved in show business, Shelley’s early years were a tapestry of songs and cherished memories.

Contrary to the assumption that success came effortlessly due to her famous last name, Shelley’s accomplishments are a testament to her perseverance and hard work. Thriving in both the fashion and entertainment industries, she has carved out a distinct identity with her unique style and passion, proving that her achievements are earned rather than inherited.

Shelley Covel Rowland Wiki

NameShelley Covel Rowland
Birth DateOctober 21, 1980
Birth PlaceOklahoma City, Oklahoma, U.S.
OccupationFashion designer, internet personality, singer, songwriter
SpouseBrian Skaggs
ParentsToby Keith (adoptive father), Tricia Lucus (mother), Mr. Rowland (biological father)
SiblingsStelen Keith Covel (brother), Krystal Keith (sister)
Net Worth$5 million (approx.)

Shelley Covel Rowland Age

Shelley Covel Rowland

Shelley Covel Rowland’s narrative is intricately woven into the vibrant fabric of American country music, a tale deeply influenced by her special connection with the legendary artist Toby Keith. Born into a family that transcends the ordinary, Shelley holds a unique place as the lovingly adopted daughter of Toby Keith and Tricia Lucus, standing alongside her siblings, Stelen Keith Covel and Krystal Keith.

Taking a brief look at Shelley’s family lineage, her grandparents, Hubert Keith Covel and Carolyn Joan Covel, form the sturdy foundation from which the family’s passion for music emerged. It’s a heritage steeped in melody and harmony, a musical legacy that Shelley proudly upholds.

As Shelley contributes each note to the symphony of the Keith family, she imprints her presence on the landscape of country music. Beyond merely being a member of the family, she is a crucial chapter in their ongoing story, weaving her own melodies into the rich tapestry of their enduring legacy.

Shelley Covel Rowland Education

Shelley Covel Rowland’s story unfolds in Oklahoma City, where she was born on October 21, 1980. Her life took a unique turn in 1984 when her mother, Tricia Lucus, married the emerging country music star Toby Keith. This union wasn’t just about love but also about embracing family.

Toby wasted no time in welcoming Shelley into his life, adopting her as his own daughter and giving her his surname. Subsequently, Shelley found herself immersed in the world of incredible music, with Toby’s songs serving as a constant source of inspiration.

Growing up surrounded by siblings Stelen Keith Covel and Krystal Keith, Shelley experienced firsthand the profound impact of music. In 2013, Krystal made waves in the country music scene with her debut album, “Whiskey & Lace,” carrying on her father’s musical legacy.

While Shelley admired her family’s musical pursuits, she charted her own course. Her early fascination with fashion and design led her to the University of Oklahoma, where she pursued studies in graphic design and painting. Amid her creative endeavors, she also found solace in crafting soulful songs, strumming the guitar and tapping into the piano keys.

Shelley’s journey is a tale of love, resilience, and self-discovery. It serves as a reminder that family transcends biological ties, encompassing the bonds we forge and the collective aspirations we pursue together.

Shelley Covel Rowland Parents 

Shelley Covel Rowland

Let’s rewind to 1981, the pivotal year when Toby Keith and Tricia Lucus, the parents of Shelley Covel Rowland, first crossed paths. This timeless love story unfolded in an unexpected setting – an Oklahoma nightclub.

Picture the scene: the ambiance filled with music, laughter, and the clinking of glasses. In the midst of the crowd, Tricia felt a magnetic pull towards Toby’s charismatic presence. His confidence and outgoing nature were impossible to ignore, leading them to engage in a captivating conversation on the dance floor.

Their connection was instant, akin to two puzzle pieces finding their perfect match. As they danced the night away, it became clear that something extraordinary was beginning to blossom between them.

Fast forward three years to March 24, 1984, the day Toby and Tricia exchanged vows and said “I do.” Love, laughter, and the promise of a lifetime together marked the occasion. According to Shelley Covel Rowland, this day marks the commencement of a beautiful journey for her family – a journey that originated from a serendipitous meeting on a dance floor and evolved into a lifetime filled with love and joy.

Shelley Covel Rowland Siblings

Shelley Covel Rowland

Shelley Covel Rowland’s family boasts deep roots in the music world, particularly with her sister, Krystal Keith, who chose to follow in their father’s footsteps. Drawing inspiration from Toby Keith’s illustrious career, Krystal aspired to carve her own path as a country singer. The musical connection between them took on a special dimension in 2004 when Toby and Krystal collaborated for a heartfelt rendition of “Mockingbird,” originally by Inez and Charlie Foxx.

Krystal’s musical journey gained momentum after her graduation from the University of Oklahoma. In 2013, Show-Dog-Universal Music recognized her undeniable talent, signing her and propelling her into a dedicated music career. What adds to the intrigue is that both of Toby Keith’s children, Krystal and Stelen, discovered their passion in music, each forging a distinct path.

Stelen, favoring a role behind the scenes, found his niche collaborating with his longtime friend, Zeke Benoit. Together, they blend their talents to create something truly special.

Meanwhile, Krystal seamlessly balances her music career with family life. The close bond between Stelen and Zeke, both sharing a similar cultural background, is noteworthy. Their shared experiences and passions led them to co-found Nights, a concert booking agency that introduces an exciting new chapter to their journey in the music industry.

The Serendipitous Meeting of Shelley Covel Rowland’s Parents

Dive into the heartwarming love story of Toby Keith and his beloved wife, Tricia Lucus, as chronicled by Countrynow. Their romantic tale unfolded amidst the lively ambiance of an Oklahoma nightclub in 1981, a serendipitous encounter destined to leave an enduring mark on their fates.

Reflecting on those early days, Tricia fondly recalls, “I was 19, and he, 20.” Their youthful exuberance infused a charming innocence into their budding connection. Toby’s charismatic presence and unyielding confidence immediately captivated Tricia, creating an indelible memory on the canvas of her heart.

Their love story began on the dance floor, where they shared banter, laughter, and an inseparable connection. Despite Toby’s days being consumed by work in the oil fields and nightly performances with Easy Money in local taverns, their bond strengthened steadily over time.

After three enchanting years together, Toby and Tricia decided to embark on the next phase of their journey. On the auspicious day of March 24, 1984, surrounded by their loving family, they exchanged vows and committed to each other for a lifetime. This joyous moment marked the commencement of a splendid new chapter in their extraordinary love story.

Shelley Covel Rowland Personal Life

Shelley Covel Rowland’s life is brimming with love and family. In 2005, she exchanged vows with Brian Skaggs, a talented rodeo rider. Together, they have built a beautiful family, blessed with two children. Their daughter, Sydnee Jo, and son, Hensley Jack, bring boundless happiness and joy to their home. For Shelley, being a wife and mother is her most significant journey to date, and she cherishes every moment spent with her husband and precious children.

Shelley Covel Rowland Nationality

Shelley Covel Rowland proudly identifies as an American, originating from the heart of Oklahoma, where she spent her formative years. Her heritage is a harmonious blend of cultures, with Mr. Rowland being her biological father, and the acclaimed Toby Keith serving as her adoptive father.

Though Shelley maintains privacy regarding her religious beliefs, she comes from a Christian background, with her father adhering to the Christian faith. This aspect of her heritage holds a special place in her heart, influencing her values and shaping her perspective on life.

Shelley Covel Rowland Career

Shelley Covel Rowland stands as a true powerhouse, making significant strides in both the realms of entertainment and fashion. Beyond being a designer, she serves as the creative force behind SwingDish, an exceptional golf and sportswear company founded in 2015. What’s noteworthy is that Shelley initiated the venture in collaboration with her sister Krystal and mother Tricia, making it a heartwarming family affair.

SwingDish distinguishes itself from typical apparel brands, emphasizing the empowerment of women on and off the golf course while maintaining a focus on elegance and functionality. Catering to women of all sizes and shapes, SwingDish offers a diverse range of fashionable dresses, skirts, jackets, jeans, accessories, and sophisticated tops. Notably, their commitment to sustainability is evident through the use of eco-friendly materials like bamboo, recycled polyester, and organic cotton.

Thanks to Shelley’s exceptional design sense and unwavering commitment to quality, SwingDish has achieved international acclaim. The brand has initiated notable partnerships, including collaborations with golf pro Lexi Thompson. Featured in prestigious publications such as Forbes, Golf Digest, and Golf Magazine, SwingDish has become a sensation in the world of fashion.

But Shelley’s talents extend beyond fashion. Possessing remarkable vocal and compositional abilities, her distinctive voice shines on heartfelt tracks like “I’m Just a Girl,” “Beautiful Mess,” and “You’re the Reason.” Collaborations with her family, such as the hit song “Cry Cry Cry” with her dad and sister, showcase the prodigious musical skill within the Keith family.

Shelley’s impact is not limited to sound and style; innovation pervades her world. She stands as a true inspiration, proving that with determination and hard work, anything is achievable.

Shelley Covel Rowland Instagram

Interestingly, Shelley Covel Rowland isn’t partaking in the Instagram craze. However, if you’re eager to stay updated on the latest from the Keith family, you can find her famous dad, Toby Keith, on Instagram under the username Toby Keith. Although Shelley may not be scrolling through the ‘gram herself, you can still keep abreast of the family happenings through Toby’s posts.

Shelley Covel Rowland Net Worth

Shelley Covel Rowland maintains a reserved demeanor, choosing not to flaunt her wealth. Despite her significant journey in the music industry, marked by hit songs and collaborations with her father, Toby Keith, Shelley’s focus goes beyond music.

Known for her golden heart, Shelley is dedicated to philanthropy. Whether supporting the Oklahoma City National Memorial & Museum or the Toby Keith Foundation, she actively engages in giving back to the community.

Shelley’s husband, Eric Rowland, is a proactive individual, delving into tech ventures and leveraging his background as a former pro football player.

Toby Keith, a true legend, boasts a reported net worth of around $365 million, firmly establishing his impact in the music business.

Yet, beyond the statistics, what truly matters is the world-changing impact that Shelley, her family, and their humanitarian endeavors are making. It goes beyond financial success, emphasizing the positive influence they strive to create in the world.

Shelley Covel Rowland Marriage

When Shelley Covel Rowland married star rodeo rider Jesse Robinson in 2005, a new chapter unfolded in her life. Since then, their journey together has been nothing short of extraordinary. Their home is now even more filled with love and joy, thanks to the arrival of two amazing children.

While the specifics of their initial encounter remain somewhat vague, one thing is certain: Shelley and Jesse’s devotion to each other and their family is evident in every facet of their narrative. Their shared journey serves as a lovely reminder of the strength of love and the happiness that comes with witnessing a family grow.

Shelley Covel Rowland Husband

Born on December 18, 1980, in Tulsa, Oklahoma, Eric Rowland stands out not only as a former professional football player but also as an entrepreneur with a generous spirit. Excelling as a defensive end at Oklahoma State University, Eric went on to play for prominent NFL teams such as the Indianapolis Colts and the New Orleans Saints. Upon retiring from football, he seamlessly transitioned into the business sector, showcasing his acumen.

Fate intervened in Oklahoma City, where Eric crossed paths with Shelley Covel Rowland, considering her his true mate. The couple tied the knot in 2005 and was blessed with two wonderful children, Stelen and Krystal. Beyond sports and business, Eric’s commitment to community service is evident. Actively involved in initiatives like the Oklahoma City National Memorial & Museum and the Toby Keith Foundation, he is dedicated to making a positive impact on his town.

Eric and Shelley form a powerful partnership, blending his business savvy and her support to create a formidable duo. Their leadership extends both personally and professionally, characterized by a combination of generosity, love, and a genuine desire to give back to the community they cherish.

Shelley Covel Rowland Children

Overflowing with enthusiasm, Toby Keith proudly celebrates the accomplishments of his exceptional trio of offspring. First on the stage is Shelley Covel Rowland, born on June 21, 1981, in the heart of Oklahoma City. Going beyond mere musicianship, Shelley excels in songcraft, boasting an impressive catalog of albums and singles, occasionally collaborating with her renowned father.

Following in the family’s musical legacy is Krystal Keith, making her debut on September 30, 1985, in Oklahoma City. With her own discography of albums and singles, Krystal has graced many stages alongside her father. She has found matrimonial bliss with Andrew Sandubrae, and together they nurture a pair of endearing offspring.

Last but certainly not least is Stelen Keith Covel, the youngest scion of Toby’s family, entering the world on October 21, 1997, amidst the melodies of Nashville, Tennessee. Currently pursuing knowledge at the esteemed University of Oklahoma, Stelen delves into the intricacies of engineering.

For Toby Keith, the sanctity of kinship reigns supreme. He radiates an unparalleled sense of pride in his offspring, applauding their achievements in both personal and professional pursuits. They stand as the epitome of his affections, and Toby’s heart swells with boundless joy as he shares their narrative with the wider world.

Toby Keith’s Impressive Net Worth

Shelley Covel Rowland

Toby Keith transcends the boundaries of country music, embodying a persona enriched with profound sentiment and vast artistry. Born in the heartland of Clinton, Oklahoma, on July 8, 1961, Toby was immersed in the cadence of melodies from his earliest days. His passion for music, sparked by the enchanting sounds of guitars and harmonies, began to blossom.

Despite his deep love for music, Toby’s path led him through the halls of the University of Oklahoma, where he balanced football and studies in petroleum engineering. Yet, there was a simmering sense that his true calling lay elsewhere. In the 1980s, Toby embarked on a journey to Nashville, Tennessee, to pursue his musical dreams.

His journey proved extraordinary, marked by chart-topping successes and numerous awards from the Academies of Country Music and the Country Music Association. Toby’s musical career soared, but his talents extended beyond music. He graced the silver screen, showcased his acting prowess in cinematic productions and television, ventured into literature, displaying creative dexterity in his written works. Additionally, his entrepreneurial acumen shone through in successful ventures in the culinary realm with thriving restaurants and ventures into the world of mezcal.

Amidst the glitz and glamour, Toby remains rooted in his origins. A staunch advocate for causes dear to his heart, such as the USO and the Toby Keith Foundation, he utilizes his platform to effect positive change in the world.

Toby Keith’s wealth is a testament to his unwavering dedication, innate talent, and astute intellect. Yet, beneath the veneer of prosperity, he remains a quintessential son of Oklahoma, fueled by a fervent love for music and a steadfast commitment to effect meaningful change.


Shelley Covel Rowland, born on October 21, 1980, stands out as a multitalented individual celebrated for her accomplishments in fashion design, music, and philanthropy. Adopted at a young age by the renowned country music artist Toby Keith and his wife Tricia Lucus, Shelley was immersed in a world of music and creativity from the beginning. Despite the weight of her famous last name, she has forged her own distinctive path in the realms of fashion and entertainment, showcasing both a unique sense of style and unwavering perseverance.

In addition to her creative pursuits, Shelley is a dedicated wife to her husband Brian Skaggs and a loving mother to three children. She is the driving force behind SwingDish, a thriving golf and sportswear company, and has actively contributed to charitable organizations, embodying a commitment to philanthropy. Shelley’s story serves as an inspiring example of values such as family, resilience, and the pursuit of one’s dreams.

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